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Undergoing a complete overhaul, Safir Hotels and Resorts, one of the most established Hotel Management Companies in the Mena region, held the group's annual General Managers meeting at the Safir Hotel and Residences in Fintas, Kuwait.
Spearheaded by the group's CEO, Mr. Helmut Meckelburg, the 3-day meeting was attended by the General Managers' of the properties in the countries where Safir operates as well as the senior corporate management.
The meeting started with a review of 2010 during which Mr. Meckelburg highlighted the action plan implemented in the past year to modernize the group's organizational structure on all levels in order to create a stronger base for future growth.
In this regard, the company shaped a unified organizational structure tackling all properties, applied new work processes and proper evaluation systems. One of the company's major technical milestones was signing the partnership agreement with TRUST international, the world's leading CRS provider. The company is also undertaking a complete facelift to its current website and will unveil a new design that will allow guests an up-to-date and easy to navigate look and feel.
Areas of Marketing and Communications were also a key focus where new strategies were outlined to consolidate the aggressive growth plan announced for 2011.
"Recognizing the competitiveness in today's hospitality industry, Safir Hotels & Resorts are streamlining and modernizing their structures in order to enable them to better cope with the growth of our operations in Kuwait and the surrounding countries," commented Mr. Meckelburg.
"And with the recent opening of Safir's first hotel in Doha - Safir Doha - and the upcoming opening of a Safir property in Kuwait later this year followed by properties in the U.A.E., Oman and other countries, we are keen on consolidating our position relying on our strong corporate structure and financial background to move forward, beyond our existing markets to pursue opportunities in other Arab countries but also in Central Asia and Africa," further said Mr. Meckelburg.
The meeting also focused on the importance of the human capital where Safir always strive to foster an environment of cherished values and principles to its Associates.
From their part, the General Managers seized the opportunity of this get together to exchange their points of view and expertise on topics of common interest.
Determined to build its global presence, Safir Hotels and Resorts is revamping its services and renovating the existing techniques in a move aimed at presenting a new face for the company and creating an experience for each and every guest to truly enjoy a world of Hospitality.
With a diverse range of Hotel brands based on traditional Arabic Hospitality Excellence, including license agreements, Safir's current portfolio covers five and four stars, premium, transit and seasonal hotels as well as resorts, residences and suites in Kuwait, Egypt, Lebanon, Syria, Oman, Qatar and Algeria.
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